The NuVino™ line from Miravante Brands LLC and Kretek Intl. has been developed specifically for the 21- to 36-year-old crowd, which Miravante President Jason Carignan says “is making it fashionable to take wine with them, whether it’s for an adventurous hike or relaxing on a beach.”
Carignan, whose company led the development of NuVino, says the idea sprung from one of his previous commercial design innovations: the Vapur foldable, reusable water bottle. “I noticed our customers were using the pouch to transport wine to outdoor events,” he explains. “So I began the process of creating a convenient, premium wine product in a single-serve, unbreakable pouch for the adventurous wine drinker.”
The pouch—comprising just 2% of the product’s weight versus a glass bottle, which makes up 30%—was also developed to address consumers’ rising awareness of waste. “This appeals to someone who may want a single glass of wine, but doesn’t want to waste an entire bottle to get it,” says Carignan. A cap on the spouted pouch also makes the package resealable, allowing consumers to keep unused product fresh.
