Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Chips bag print reflects gold

New York Style Lightly Salted Organic Pita Chips earned a Gold Award for Printing Achievement for Genpak (www.genpak.com).

Pw 8862 Pita Chips Db

The bag structure is a three-layer 4.25-mil lamination that features Celplast (http://cmp.celplast.com) "Supermet" 48-ga metallized polyester to provide superior bonding in the lamination to the matte-finished polypropylene. That's according to Bill Reilly, GenPak's development manager.

The product, in a 27-oz premade bag, targets club stores. It was revamped in mid-2006 from a shiny bag. The change to the matte-look was crucial, says Bill Corcoran, marketing manager for New York Style brands, part of Old London Foods, Dayton, NJ. "We felt the matte finish would give it a more upscale look and fit in with organic, natural products. You see the matte finish in a lot of these kinds of snacks, and it seems that consumers are 'trained' to look for that and know those kinds of products can be better-for-them snacks."

The new package design is from Murray Brand (www.murraybrand.com). The bag also retains a resealable zipper from Zip-Pak (www.zip-pak.com).

Researched List: Engineering Services Firms
Looking for engineering services? Our curated list features 100+ companies specializing in civil, process, structural, and electrical engineering. Many also offer construction, design, and architecture services. Download to access company names, markets served, key services, contact information, and more!
Download Now
Researched List: Engineering Services Firms
Is your palletizing solution leaving money on the floor?
Discover which palletizing technology—robotic, conventional, or hybrid—will maximize your packaging line efficiency while minimizing long-term costs in this comprehensive analysis.
Read More
Is your palletizing solution leaving money on the floor?