Instead of the standard cosmetics-type double-walled high-profile white polypropylene containers used for sales at pharmacies O’Keeffe’s has brought out low-profile brightly colored translucent light-gauge polypropylene jars (3.76-mil sidewalls and 2-mil bottoms) with heat-transfer labels and soft-grip (rubberized around the lip edge) easy-open (one-quarter turn) easy-reclose lids. The product names “Working Hands” and “Working Feet” are displayed prominently in bold red colors on the lid tops. The containers hold 3.4 oz of product.
Spearheaded by O’Keeffe’s president Tara O’Keeffe-Broadbent who developed the new package design and CAD drawings the new flatter-profile injection-molded packaging (produced by a China-based container manufacturer) enables quicker more efficient cooling of the hot-filled cremes. This has facilitated a 30% increase in production/packaging rates. In addition the company switched from tamper-evident shrink banding to tamper-evident induction seals created by Selig. The custom-produced induction seal material is a white clean-peal film with a foil backing that produces a three-dimensional holographic effect. O’Keeffe-Broadbent says “The new sealing system provides a better more efficient seal and the holographic effect enhances shelf presence.”
