“We were using clear film and having each individual unit stickered with a UPC,” says Sean Stevens of Bumble Bee Seafoods. “This at times caused problems as the individual unit UPC would be scanned, making it unreadable at the club stores.”
The printed polyvinyl chloride heat-shrinkable unitizing sleeve from Ultrapak not only enables the company to feature its logo more prominently, it also allows them to cut costs by eliminating the need for the pressure-sensitive UPC labels and labeling machinery. The sleeves are printed reverse gravure in eight colors.
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