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Munching at market share

In the U.K.’s highly competitive children’s fromage frais market, Munch Bunch Squeezy Pot Shots use packaging to stand out among the hand-held offerings of these creamy, yogurt-like cultured milk products. Three 40-g (1.41-oz) varieties of the Pot Shots were sold in oval-shaped containers with turn-and-tear openings.

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Three 40-g (1.41-oz) varieties of the Pot Shots were introduced in September 1999 by Eden Vale, the Cheshire County, England-based company of Northern Foods. Marketed to children under the age of six, Pot Shots are sold in oval-shaped containers that are easy for small hands to open by turning and tearing off the top of the individual pack. The two-piece packs are thermoformed, filled and heat-sealed on a Unifill TR86SC machine from Elopak (New Holland, MI). Cast-extruded film is used for the two film layers that create the pack. Eden Vale cited competitive reasons for not revealing material suppliers and film specifications.

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