Dallas, TX-based Pilgrim’s Pride brought its fresh chicken products to stores nationwide in September 2000 with a new look and package. “Eighty percent of the consumer complaints were regarding leaky packages,” Pilgrim’s Dan Emery tells Packworld.com. “We worked real hard to solve that problem with the new package.”
“We also felt that with the new print technologies, we could give consumers a more appealing package," says Emery. The designs are process-printed flexography in seven colors by Robbie Manufacturing (Lenexa, KS). Graphics carry the traditional Pilgrim’s look with the addition of a plate of freshly cooked chicken.
