GoodPop, manufacturer of healthy, all-natural frozen treats, took home the 2022 grand prize in the Designalytics Effectiveness Awards after a successful launch of its new packaging design in 2021.
Interact Brands, a Colorado-based branding agency with expertise in the food and beverage industries, helped reinvigorate GoodPop’s design by utilizing bolder brand assets, a more consistent design system, and product photography to bolster brand awareness and appetite appeal.
“We continue to see unprecedented growth as consumers demand better-for-you options in the frozen novelties category,” said Rahul Shah, COO and president, Goodpop. “Since our inception, we’ve prioritized the highest ingredient standards and remained committed to our values. We’re working hard to keep providing new items that are reminiscent of the classics we grew up with but made with less sugar and higher quality ingredients.” 
This year GoodPop’s Pledge Good Foundation has also partnered with 12 organizations across the country focused on ending hunger, supporting equity and inclusion, nurturing a healthy environment, and helping animals find homes. Through its nonprofit partnerships, Pledge Good has supported 400 hours of tutoring, mentoring, and support to students in systematically under-resourced schools with City Year; they have provided 1.5 million meals across the U.S. with Feeding America; funded learning gardens for elementary schools with Big Green; and helped dogs and cats find homes across the country with Best Friends Animal Society. 
