This according to one blogger who answered a question posed by the UK's packagingnews.com. The question "Is celebrity involvement in packaging issues welcome?" was asked after the website reported celebrity chefs putting in their—mostly positive—two cents (or shall we say "tuppence") regarding the labeling of pork and chicken, and the use of metal in food packaging. The blogger went on to say: "What we really need is someone famous to stand up and say how wonderful packaging is."
Source: Packagingnews.co.uk