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An Exemplary Model of Niche Business Capabilities

James Alexander has devoted itself to providing the best service in glass and plastic ampoules and a positive work environment.

JAC modifies equipment to fit its niche needs.
JAC modifies equipment to fit its niche needs.

James Alexander Corporation (JAC) exemplifies just how effective a business model can be when specializing in—and becoming king of—a few key capabilities.

Headquartered in Blairstown, N.J., JAC was founded by Francesca Fazzolari and Alex Davidson in 1976. It remains a privately held company dedicated to manufacturing, custom filling, and contract packaging (co-packing) of single-use crushable glass and plastic ampoules.

James Alexander is a manufacturer, custom filler, and contract packager of single-use crushable glass and plastic ampoules.James Alexander is a manufacturer, custom filler, and contract packager of single-use crushable glass and plastic ampoules.James Alexander’s ampoules are primarily utilized in the pharmaceutical and medical industries, housing products that may present compatibility issues or sensitivity to air or light. Notably, when the company started out, several first aid companies were seeking a better way to package ammonia that was safe and patient friendly, and they found their way to JAC’s door.

Faced with this challenge, Francesca and Alex had a vision: manufacturing crushable glass ampoules with a strong seal. Alex modified JAC’s equipment so it could properly handle the glass ampoules in a manner that also minimized product waste. After finalizing their process, Francesca returned to the first aid companies with this solution.

“Little by little, [the first aid companies] realized that we were doing a better job, and at a very attractive price point,” Francesca says. “They all stopped doing their own filling, and many even sold us their equipment, which we modified to the specifications that Alex had developed.”

From that moment forward, Francesca determined the company should focus solely on ampoules. She believed that rather than diverting attention to other services, JAC should concentrate its talents to become the premium co-packing partner for companies that required this niche packaging platform. The two co-founders realized their package was well suited for a myriad of products, and since then, their entire team has been finding new applications for the crushable glass ampoules across a range of industries.

“In some cases, we went to the customer, put their product in our ampoule, and presented it. I can't tell you how many times they said it was a great idea. And as our solutions became more well known, people started coming to us,” says Francesca.

Success leads to expansions and innovations

As business expanded, so did the JAC facility. In 2006, the company’s assets expanded to encompass 50% more room, for a total of 30,000 sq. ft. This year, the company expanded again to meet increased customer demand, adding a new warehouse and more manufacturing space. JAC’s total facility footprint now comprises 48,000 sq. ft.

While there has been no shortage of innovations en route to JAC’s longstanding success, chief among them is the single-use plastic ampoule, patented in 1999.

JAC’s innovative spirit has led to the creation of the plastic ampoule and its many tips.JAC’s innovative spirit has led to the creation of the plastic ampoule and its many tips.

By the mid-1990s, Francesca was noticing a trend: not all clients wanted or needed glass ampoules. This realization was underscored when the president of a major potential customer expressed concern for the safety of both products—and patients—should one particular formulation be housed in glass. Soon, Francesca went back to the company with an idea that could open doors where glass couldn’t.

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