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Bold Graphics for Plant Protein Brand Forge Distinct Path

Cutting through a sea of plant-based product clutter, packaging for new FȲTA sports nutrition products keeps graphics clean and simple, focusing on the product’s ‘game-changing nutrition.’

Chase Design Group simplified the FȲTA brand message both visually and verbally to make the product benefits ‘easy to digest.’
Chase Design Group simplified the FȲTA brand message both visually and verbally to make the product benefits ‘easy to digest.’

Released in 2019, “The Game Changers” documentary followed the story of James Wilks, an elite special forces trainer and winner of the American reality television series and mixed martial arts competition “The Ultimate Fighter” as he traveled the world on a quest for the truth about protein and the optimal human diet. Viewed by an estimated 200 million people since its release, it frames plant-based eating for better health and athletic performance.

After the film’s release, global demand for high-protein plant-based food skyrocketed. Coinciding with this, the creators of “The Game Changers” were inundated with requests for tasty, convenient products that met their criteria for optimal athletic performance and health. Unsatisfied with the existing options, they assembled a team of world-class sports dietitians and food scientists with one simple mission: to develop a line of products worthy of “The Game Changers” legacy. From this directive came FȲTA, a line of clean, plant-based sports nutrition products, with the brand name derived from the Greek word for “plants.”


   Read related article, “Agitator Pouch Shakes Up Precision Nutrition.”


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