Chivas Brothers' and Pernod Ricard’s prestige whisky brand The Glenlivet is debuting its Twist & Mix Cocktails, a line of premium quality concoctions in 375-mL glass bottles. Consumers won’t have to dress up and go out to get their hands on two of the most popular whisky cocktails served at upscale bars and restaurants. They can now serve their Old Fashioned, with notes of orange, nutmeg, and cinnamon, or New Manhattan with cherry and ginger flavors, without extra ingredients or mess, right at home. And packaging is what makes this possible.
“What we saw during the pandemic was an increase in moments of elevated conviviality at home, with consumers not only trading up in quality but also increasingly experimenting with both RTDs and homemade cocktails,” says Yogesh Gandhi, Head of Innovation at Chivas Brothers Pernod Ricard.
