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Nerds Candy Container Offers a New ‘Twist’ on a Classic Favorite

Said to be a ‘first-of-its-kind design for the candy industry,’ the new Twist & Mix candy container comprises a round, five-compartment base and a rotating top for maximum flavor mixing.

The colorful new container holds 2.1 oz of strawberry-, orange-, watermelon-, cherry-, and lemonade-flavored Original Nerds candies, or one mini box (12 g) of each.
The colorful new container holds 2.1 oz of strawberry-, orange-, watermelon-, cherry-, and lemonade-flavored Original Nerds candies, or one mini box (12 g) of each.

Resembling an oversized purple Trivial Pursuit pie with all the pie pieces completed, the new Nerds Twist & Mix container is said to be a “first-of-its-kind design for the candy industry.” That’s according to Judy Lee, senior manager, Industrial Design for Nerds brand owner Ferrara USA. Lee was part of the team responsible for the new twist on a classic package: a multi-compartment plastic pack that lets consumers mix and match up to five Original Nerds flavors.

“Ferrara’s research indicated that Nerds candy fans, while loving the duality aspect of the classic Nerds box, would like the option to enjoy even more flavors at once without having to either purchase numerous flavor packs or separate their favorite flavors,” says Joey Rath, senior brand manager, Nerds. “The circular design is inspired by the consumer need for customization while on-the-go, so it was important to design a package that could fit into your pocket and easily pour and share with others.”

The colorful new container holds 2.1 oz of strawberry-, orange-, watermelon-, cherry-, and lemonade-flavored Original Nerds candies, or one mini box (12 g) of each. A rotating lid with a resealable flap offers access to each flavor—or two at once.

The original packaging design was done in-house by Ferrara’s Industrial Design team and included a number of functional and aesthetic features. Among them, the container has a sleek and clean design; it has a slim profile—3½ in. W x 7/8 in. H—that allows it to easily fit in a pocket; the bottom of the container has a soft profile that nests comfortably in the consumer’s palm; and the top of the lid has a flat surface in the center that accommodates a branding sticker.


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