At the AIPIA (Smart Packaging Association) held in November 2022, the supplier exhibitor Zappar debuted a quite different execution of connected packaging alongside the company’s usual AR fare. In June, Zappar unveiled what it calls Zapvision, a new scanning technology. It builds upon a standard QR code to enable scanning from a distance and to deliver relevant and personalized content that adapts to smartphone accessibility settings (for partially sighted or nearly blind people). The scanning tech uses a “D3 QR code” (named D3 for its “dot-dot-dash” pattern placed around the corner of a standard QR code).
Scan from a Distance, Enlarge Product Information for the Blind
Zapvision builds upon a standard QR code to enable scanning from a distance and to deliver relevant and personalized content that adapts to smartphone accessibility settings (for partially sighted or nearly blind people). PW saw a demo at AIPIA in Nov.
Jan 23, 2023
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