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Haleon and Microsoft App Reads Product Info for Visually Impaired, ASUS Laptop Packaging Doubles as Stand, Canyon Europe Thumb-Activated Spray Trigger

See a few examples of packaging designed for ease of use by Haleon and Microsoft, ASUS, and Canyon Europe from ThePackHub’s November Packaging Innovation Briefing Report.

Haleon and Microsoft app reads health product information aloud for the visually impaired.
Haleon and Microsoft app reads health product information aloud for the visually impaired.
ThePackHub

Packaging that is easy to use will always have a place in the packaging innovation schedule. With the focus very much on sustainable solutions, it is important that packaging still delivers the necessary functional requirements and packaging. Easier to use packaging will always create a point of difference in the market and often meets the needs of a growing senior consumer segment.

Learn more about ThePackHub's Innovation Zone here.

Haleon and Microsoft app reads health product information aloud for the visually impaired.Haleon and Microsoft app reads health product information aloud for the visually impaired.ThePackHubNew App by Haleon and Microsoft Allows Visually Impaired to Hear Health Product Information

In a joint project, British multinational consumer healthcare company Haleon and technology giant Microsoft are launching an enhanced version of the latter’s Seeing AI app, which they say will advance inclusivity and improve accessibility. This new collaboration will help people who are blind, have low vision or have difficulty reading packaging labels due to low literacy. With the launch of Haleon’s ‘Always Read the Label,’ campaign for World Sight Day, consumers will be able to access more detailed labelling information directly from Haleon by scanning the product barcode. Consumers will be able to hear important label information for over 1500 everyday consumer health products such as Sensodyne, Centrum, Aquafresh, ChapStick and Emergen-C. The app will read out the product name and all text on the packaging. The user can skip ahead or move back to the relevant section. There are plans to expand globally and add additional languages in the future.

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Break out of the ordinary: see what’s new in packaging & processing!
Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
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Conveying Innovations Report