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ASUS Laptop Box Converts to Computer Stand

Computer hardware/electronics company ASUS strives to meet its sustainable packaging goals with a new laptop box that uses 90% recycled pulp and can be reused as a computer stand.

The durable goods market is not one that usually gets a lot of attention when it comes to sustainable packaging. However, many durable goods providers, including those operating in the computer hardware and electronics space, have made commitments around reducing the environmental footprint of their packaging that mirror those of Consumer Packaged Goods brands. ASUS, a multinational provider of computer and phone hardware and electronics based in Taiwan, is one such company.

“In 2021, ASUS adopted the ‘double materiality’ methodology from the EU to define our key focuses and goals,” shares Jennie Lin, Deputy Division Director of ASUS ESG [Environment, Social, and Governance]. “The company’s commitment to sustainability includes Climate Action, Circular Economy, Responsible Manufacturing, and Value Creation, with a net zero roadmap, supplier code of conduct, use of post-consumer recycled plastics, and adherence to—or surpassing of—Energy Star ratings. The company’s sustainability mission is ‘strive to be among the world-class green-tech leaders and to provide valuable contributions to humanity.’”

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