Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

ASUS Laptop Box Converts to Computer Stand

Computer hardware/electronics company ASUS strives to meet its sustainable packaging goals with a new laptop box that uses 90% recycled pulp and can be reused as a computer stand.

The box for the ASUS ExpertBook B9 14-in. laptop can be folded for reuse as a computer stand.
The box for the ASUS ExpertBook B9 14-in. laptop can be folded for reuse as a computer stand.

The durable goods market is not one that usually gets a lot of attention when it comes to sustainable packaging. However, many durable goods providers, including those operating in the computer hardware and electronics space, have made commitments around reducing the environmental footprint of their packaging that mirror those of Consumer Packaged Goods brands. ASUS, a multinational provider of computer and phone hardware and electronics based in Taiwan, is one such company.

“In 2021, ASUS adopted the ‘double materiality’ methodology from the EU to define our key focuses and goals,” shares Jennie Lin, Deputy Division Director of ASUS ESG [Environment, Social, and Governance]. “The company’s commitment to sustainability includes Climate Action, Circular Economy, Responsible Manufacturing, and Value Creation, with a net zero roadmap, supplier code of conduct, use of post-consumer recycled plastics, and adherence to—or surpassing of—Energy Star ratings. The company’s sustainability mission is ‘strive to be among the world-class green-tech leaders and to provide valuable contributions to humanity.’”


Read article   Read how Dell developed the first commercial-scale global ocean plastics supply chain for its laptop packaging.


List: Digitalization Companies From PACK EXPO
Looking for CPG-focused digital transformation solutions? Download our editor-curated list from PACK EXPO featuring top companies offering warehouse management, ERP, digital twin, and MES software with supply chain visibility and analytics capabilities—all tailored specifically for CPG operations.
Download Now
List: Digitalization Companies From PACK EXPO
Is your palletizing solution leaving money on the floor?
Discover which palletizing technology—robotic, conventional, or hybrid—will maximize your packaging line efficiency while minimizing long-term costs in this comprehensive analysis.
Read More
Is your palletizing solution leaving money on the floor?