The low- and no-alcohol category is still very young and, as a result, brand loyalty is weak. The challenge for brands is to attract and maintain consumers, but there’s also an opportunity to build that loyalty and become a defining brand in the category. So, how can brands carve out a presence in this sector as the trend continues to evolve?
It may be an emerging category, but low/no alcohol is gaining some serious traction, as evidenced by data collected by global alcohol beverage market analyst IWSR for its 2022 “No- and Low-Alcohol Strategic Study.” The study, which examined low/no alcohol markets in Australia, Brazil, Canada, France, Germany, Japan, South Africa, Spain, the U.K., and the U.S., found that the market value of the sector in 2021 reached almost $10 billion, up 6% from $7.8 billion in 2018. The category now has a 3.5% volume share of the total alcohol sector.
