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Coffee Brands Perk Up Packaging

Three brands—Oakland Coffee Works, Dilworth Coffee, and Compound Foods—embrace storytelling in their package design to differentiate their products in the competitive coffee market.

Oakland Coffee worked with independent artists, including concert photographers, graphic designers, and studio artists, with each packaging design showcasing a different designer or artist collaboration.
Oakland Coffee worked with independent artists, including concert photographers, graphic designers, and studio artists, with each packaging design showcasing a different designer or artist collaboration.

In the uber-competitive coffee category, one way brands are increasingly differentiating themselves is through unique and unexpected packaging designs that tell their brand story. Whether it’s a redesign for an existing product or branding for a new one, these companies are moving beyond just a focus on the functional aspects of their packaging to creating memorable graphics that tell a story.


Read article   Read how Absolut Vodka redesigned the packaging for its Flavors line.


Oakland Coffee Works, founded by American rock band Green Day, is one such brand. The company was founded in 2015 “with the goal of creating a badass, premium coffee company that does things the right way,” says the company, adding, “Oakland Coffee not only pushes the boundary on sustainable packaging, but gives you the energy to seize the day.” Among its achievements, the brand was the first in the U.S. to exclusively sell certified, municipally compostable pods and bags of coffee.

Oakland Coffee worked with independent artists, including concert photographers, graphic designers, and studio artists, with each packaging design showcasing a different designer or artist collaboration.Oakland Coffee worked with independent artists, including concert photographers, graphic designers, and studio artists, with each packaging design showcasing a different designer or artist collaboration.Packaging for the Sound Check brand includes snapshots of the coffee company founder Green Day’s recent Hella Mega Tour.Packaging for the Sound Check brand includes snapshots of the coffee company founder Green Day’s recent Hella Mega Tour.The West Grand blend uses iconic Oakland landmarks on its packaging.The West Grand blend uses iconic Oakland landmarks on its packaging.Oakland Coffee worked with independent artists, including concert photographers, graphic designers, and studio artists, with each packaging design showcasing a different designer or artist collaboration.Oakland Coffee worked with independent artists, including concert photographers, graphic designers, and studio artists, with each packaging design showcasing a different designer or artist collaboration.In June, the company announced it had embarked upon an evolution of its packaging design. Coming off its “epic” Hella Mega Tour in 2021, Oakland Coffee founders Green Day wanted to kickstart the company’s pod boxes with new art celebrating creativity. New designs depict iconic Oakland landmarks, snapshots of the recent tour, and the Guatemalan landscapes from which the coffee beans are sourced.

For the redesign, the team worked with independent artists, including concert photographers, graphic designers, and studio artists, with each packaging design showcasing a different designer or artist collaboration. The first three designs in the new series of 10-ct coffee pod cartons include West Grand Decaf, Soundcheck Blend, and Cerro De Oro, a single-origin coffee from the highlands of Guatemala. According Oakland Coffee, the launch is only the beginning of its newest roasts and packaging designs.

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