In the uber-competitive coffee category, one way brands are increasingly differentiating themselves is through unique and unexpected packaging designs that tell their brand story. Whether it’s a redesign for an existing product or branding for a new one, these companies are moving beyond just a focus on the functional aspects of their packaging to creating memorable graphics that tell a story.
Coffee Brands Perk Up Packaging
Three brands—Oakland Coffee Works, Dilworth Coffee, and Compound Foods—embrace storytelling in their package design to differentiate their products in the competitive coffee market.
Jul 28, 2022
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