Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Counting Down the Top 10 articles of 2021 - #8: Colgate Toothpaste in PET Ushers in a ‘Frictionless Future’

Based on online clicks and unique page views, we are counting down the Top 10 articles of 2021. Anne Marie Mohan's report on Colgate's waste-eliminating toothpaste tube tech checks in at #8.

Colgate-Palmolive is inviting European consumers to make toothbrushing part of their beauty ritual, with its new Elixir line of three toothpaste formulas in a striking PET package.
Colgate-Palmolive is inviting European consumers to make toothbrushing part of their beauty ritual, with its new Elixir line of three toothpaste formulas in a striking PET package.

Anne Marie Mohan reported in June 2021 that this indulgent ice cream brand pioneers the use of recycled plastic, with the material sourced from mixed plastic waste converted to plastic resin feedstock through advanced recycling.

Colgate-Palmolive is inviting European consumers to make toothbrushing part of their beauty ritual, with its new Elixir line of three toothpaste formulas in a striking PET package that breaks from category norms in every way. Says Colgate-Palmolive Co. Worldwide Director of Oral Care Packaging Liz Mellone, “Colgate Elixir is toothpaste reimagined—breathtaking design with beauty-inspired ingredients in a unique packaging technology that is recyclable and designed to let people enjoy the toothpaste to the last drop.”

List: Digitalization Companies From PACK EXPO
Looking for CPG-focused digital transformation solutions? Download our editor-curated list from PACK EXPO featuring top companies offering warehouse management, ERP, digital twin, and MES software with supply chain visibility and analytics capabilities—all tailored specifically for CPG operations.
Download Now
List: Digitalization Companies From PACK EXPO
Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
Take me there
Conveying Innovations Report