Budweiser is celebrating American pride all summer long with the release of its bold, new patriotic-themed line of cans and summer campaign. Released in time for Memorial Day weekend, Budweiser’s three new limited-edition cans celebrate American freedom and the start of what it says will be a “historic summer,” featuring a red, white, and blue design emblazoned with stars and stripes.
“This season, we are looking forward to being at the center of quintessential summer moments, from family reunions to baseball games, and celebrating getting closer to normalcy,” says Renaldo Chapman, VP, Marketing at Budweiser. “With the launch of the patriotic cans, Budweiser will be there as friends and families create new and much-missed memories together and enjoy summer moments both big and small, all while supporting Folds of Honor. We are proud to continue working with this monumental organization to further support our military community.”
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In honor of Memorial Day, $1 from every case of patriotic cans sold from May 31 through July 4 will benefit Budweiser’s long-standing partner Folds of Honor, a non-profit organization that provides educational scholarships to spouses and children of America’s fallen or disabled service members (up to $75,000). Budweiser has supported the military for more than 100 years, and has partnered with Folds of Honor for a decade, donating $18 million–which equates to over 3,600 scholarships for military dependents served by Folds of Honor—to date.
“We are once again grateful to Budweiser for helping to provide academic scholarships to the spouses and children of fallen or disabled service members,” says Lt Col Dan Rooney, founder and CEO of Folds of Honor. “Budweiser is committed to assisting those individuals that deserve and need our help. Memorial Day weekend also celebrates Patriot Golf Days, the largest nationwide grassroots golf fundraisers that aids students and veterans. This patriotic-themed campaign is the perfect complement to that celebration.”
In addition to the product launch, Budweiser will debut its new national summer commercials celebrating America and summer moments featuring the patriotic cans across TV, digital, and social. Budweiser will also debut America-inspired merchandise collaborations, social giveaways, and other activations through Labor Day.
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Budweiser’s collectible patriotic cans and large packs are now available for a limited time, through August 9, in 12-, 18-, 20-, 24-, 30-, and 36-packs of 12-oz cans.