Consumers today want to see companies they support take a stand on issues that align with their own beliefs, and they want to see positive corporate action. GoodPop® Frozen Pops is meeting that demand with their company mission: Pledge Good. Do Good. Feel Good.
If a customer pledges to do one of the eleven good deeds listed on a drop-down menu which focus on the areas of racial equality, stopping hunger, helping animals find homes, or creating a healthy environment, the company pledges to donates $1 to charity. The customer gets to choose which of those four areas will receive the charitable donation.
Cision PR Newswire
