Counting Down the Top 10 articles of 2020 - #3: Packaging is the Vehicle in Dogwalkers’ Brand Journey

Based on online clicks and unique page views, we are counting down the Top 10 articles of 2020. Join us as we look back at the best of 2020. Matt Reynolds' report on a cannabis brand's exceptional pack redesign landed at #3 on the list.

A child-resistant paperboard carton saves space in transport and in retail compared to the incumbent pouch pack. Color coding throughout allows these primary/secondary packaging systems to be universal enough to work in many different markets. Market specific-informational labels, also following the color convention, are added within each market, and color prevents mixups as to variety.
A child-resistant paperboard carton saves space in transport and in retail compared to the incumbent pouch pack. Color coding throughout allows these primary/secondary packaging systems to be universal enough to work in many different markets. Market specific-informational labels, also following the color convention, are added within each market, and color prevents mixups as to variety.

Matt Reynolds reported in January 2020 about a cannabis manufacturer that uniquely uses color to communicate not only to consumers, but also to stakeholders throughout the value chain.

Green Thumb Industries (GTI) is a Chicago-based cannabis cultivator, processor, and dispensary operator, national in scope, that is dedicated to providing dignified access to safe and effective cannabis while giving back to the communities it serves. The company produces all-things cannabis offering brands in all the usual cannabis niches, including recreational edibles, vape cartridges, and pre-rolls, alongside the raw flower. It also operates retail locations for dispensing for medical and adult-use purposes. 

In an industry that’s known for upstart brands founded by career changers or cannabis hobbyists seeking to go pro and stake a claim in the “Green Rush,” GTI stands out. It operates like any other CPG or food and beverage brand owner. In fact...

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