Counting Down the Top 10 articles of 2020 - #3: Packaging is the Vehicle in Dogwalkers’ Brand Journey

Based on online clicks and unique page views, we are counting down the Top 10 articles of 2020. Join us as we look back at the best of 2020. Matt Reynolds' report on a cannabis brand's exceptional pack redesign landed at #3 on the list.

Dec 29th, 2020
A child-resistant paperboard carton saves space in transport and in retail compared to the incumbent pouch pack. Color coding throughout allows these primary/secondary packaging systems to be universal enough to work in many different markets. Market specific-informational labels, also following the color convention, are added within each market, and color prevents mixups as to variety.
A child-resistant paperboard carton saves space in transport and in retail compared to the incumbent pouch pack. Color coding throughout allows these primary/secondary packaging systems to be universal enough to work in many different markets. Market specific-informational labels, also following the color convention, are added within each market, and color prevents mixups as to variety.

Matt Reynolds reported in January 2020 about a cannabis manufacturer that uniquely uses color to communicate not only to consumers, but also to stakeholders throughout the value chain.

Green Thumb Industries (GTI) is a Chicago-based cannabis cultivator, processor, and dispensary operator, national in scope, that is dedicated to providing dignified access to safe and effective cannabis while giving back to the communities it serves. The company produces all-things cannabis offering brands in all the usual cannabis niches, including recreational edibles, vape cartridges, and pre-rolls, alongside the raw flower. It also operates retail locations for dispensing for medical and adult-use purposes. 

In an industry that’s known for upstart brands founded by career changers or cannabis hobbyists seeking to go pro and stake a claim in the “Green Rush,” GTI stands out. It operates like any other CPG or food and beverage brand owner. In fact...

Continue to the full article here

Orgain has grown to include an expansive line of nutritional products.
Orgain Grows with New Plant-Based Nutrition Powder
Orgain recently introduced the new Superfoods + Immunity Up! ™ to their expansive line of nutrition products. The brand has seen positive growth over the last decade.
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Spirits Bottle for Veteran-Owned Whiskey Brand Hits its Target
New whiskey brand launched to celebrate all branches of the military uses unique packaging touches throughout, including a canteen-style bottle, a spent cartridge-shaped cap, and a display case designed to look like an ammo crate.
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Pantone Announces Color(s) of the Year 2021
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A rebrand by drinks design specialist Denomination elevates this Italian winery's position in the US market.
Rebrand for Italian Winery
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Jan 19th, 2021
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Cannabis Packaging Design Chat: Trends and Considerations
Cristin Rudolph, VP of Consumer Products at Green Thumb Industries (GTI), discussed Cannabis packaging during a PACK EXPO Connects Trend Chat roundtable.
Jan 15th, 2021
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Missed part or all of PACK EXPO Connects? Browse dozens of demos by category or search by keyword. Find solutions to your packaging and processing challenges now through March 31.
Jan 7th, 2021
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Loop and 7th Generation Chat with Packaging World about Returnable/Reusable Packaging
Tom Szaky of Loop and Kelly Murosky from Seventh Generation discuss returnable and reusable packaging options during PACK EXPO Connects last Fall--watch the 8 minute video.
Jan 12th, 2021
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The Institute of Packaging Professionals (IoPP) announced the results of its recent Board of Directors election.
Jan 8th, 2021
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Food Fraud is Frequent, but Help Flourishes
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Jan 7th, 2021
The new design for the Ready to Drink line evokes the idea of cut glass, adding greater elegance to the product and broadening its appeal to new audiences.
U.K’s Ribena Blackcurrant Beverage Flowers
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Unseen is Unsold: The Influence of Product Visibility on Sales
If shoppers don’t see your product, they won’t buy it. Makes sense, right? But did you know that your product can be invisible even if it’s on store shelves?
Jan 4th, 2021
View Product Demos On Demand
Sponsored
View Product Demos On Demand
Missed part or all of PACK EXPO Connects? Browse dozens of demos by category or search by keyword. Find solutions to your packaging and processing challenges now through March 31.
Jan 7th, 2021
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This top 2020 AmeriStar Award winner makes the packaging industry proud by giving consumers great interactions and experiences with creative pack designs.
Jan 2nd, 2021
A child-resistant paperboard carton saves space in transport and in retail compared to the incumbent pouch pack. Color coding throughout allows these primary/secondary packaging systems to be universal enough to work in many different markets. Market specific-informational labels, also following the color convention, are added within each market, and color prevents mixups as to variety.
Counting Down the Top 10 articles of 2020 - #3: Packaging is the Vehicle in Dogwalkers’ Brand Journey
Based on online clicks and unique page views, we are counting down the Top 10 articles of 2020. Join us as we look back at the best of 2020. Matt Reynolds' report on a cannabis brand's exceptional pack redesign landed at #3 on the list.
Dec 29th, 2020
In a world calling for social justice and inclusivity, many well-known companies are closely reviewing and changing their brand identities.
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When updating your packaging to be more sensitive to today’s social issues, follow these five design strategies to ensure your brand’s continuity and accurately reflect your core values.
Dec 29th, 2020
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German Beer is a Shelf Standout
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Dec 23rd, 2020
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Digital Technology’s Impact
Monty Patterson, CEO of Virtual Packaging, talks about how the recent arrival of a Landa S10 Nanographic press and a Highcon Beam digital cutting and creasing system have transformed this Texas prototype house.
Dec 23rd, 2020
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Coca-Cola Celebrates ‘Everyday Heroes’ with Custom Labels
As part of its holiday campaign that puts family, community, and appreciation front and center, Coca-Cola offers limited-edition bottles with labels bearing 40 monikers dedicated to everyday heroes.
Dec 21st, 2020
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Morton Salt Modernizes, but Keeps Iconic Assets
Bold and contemporary graphic redesign of Morton Salt’s entire portfolio of retail products refreshes iconic brand and reinforces its heritage of quality and trust, while select packages help consumers connect through AR.
Dec 7th, 2020
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DS Smith to Launch Virus Resistant Packaging
DS Smith announces an exclusive partnership with Touchguard to develop a new range of sustainable cardboard packaging to protect consumers against potentially harmful bacteria.
Dec 4th, 2020
More in Package Design
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Custom ‘Guinness Gives Back’ Pack Funds Community Relief Efforts
Guinness is launching custom cans that trigger donations to community charities helping those in need over the holidays as a result of the COVID-19 pandemic or other challenges.
Dec 2nd, 2020
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Reduce Package Design’s Liability With Failure Mode and Effects Analysis
Failure Mode and Effects Analysis (FMEA), as the name implies, evaluates potential failures and their potential effects.
Dec 2nd, 2020
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A More Sustainable Swiss Miss
Katya Hantel, Sr. Director of Sustainability for Conagra Brands, shares details on the company’s new Swiss Miss container how the design fits into the company’s larger sustainability efforts.
Nov 30th, 2020
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New CBD Packaging Simplifies Product Story
D2C company simplifies and updates its packaging graphics for its CBD wellness products, as consumers seek remedies for sleep, stress reduction, and other conditions during COVID-19.
Nov 25th, 2020
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Mystical Northern Lights Captured on Holographic Carton
Finnish spirits company uses unique holographic metallization effect on cartons for its Arctic Blue Gin for ‘a result that is as close to an actual northern lights flare as printed materials can accomplish.’
Nov 23rd, 2020
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Pemcor Packaging Enhances Headquarters and Manufacturing Site
Pemcor Packaging announced significant enhancements to its head office and manufacturing facility in San Diego County, Calif.
Nov 23rd, 2020
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Cannabis 2.0 -- Design, Engineering, Operations
Rarely does an entirely new industry emerge in packaging and processing, but the legalization of cannabis for medical and adult-use did just that.
Nov 19th, 2020
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San Diego Paper Box Co. Renamed Pemcor Packaging
The name change is a result of a change ownership and is now more aligned with the company’s strategy to pursue growth in a number of markets in the U.S., Mexico, and Canada.
Nov 16th, 2020
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Cap-Lock Pharma Security Label with RFID Technology
Developed to help hospitals expand digitization initiatives, the label-and-cap security concept for prefilled syringes also enables automated inventory and supply chain management, as well as digital first-opening indication.
Nov 13th, 2020
At PACK EXPO Connects, Esko showed its expertise in packaging workflow management.
Workflow Management
Solving workflow management challenges faced by brands today is a key focus at Esko, and the firm used PACK EXPO Connects to showcase the solutions they have to offer.
Nov 11th, 2020
A tamper-evident ribbon label on the bartop carries the brand name and reinforces the brand presence. The tall bottles have white cigar bands, while the short bottles that carry the premium rums use a black ribbon label with silver foil embossed logo and hit of bright color that points to aging.
Distillery Meets Gallery, and the Bottle is the Canvas
Surrealism meets spirit in Burl & Sprig’s award-winning digitally printed premium liquor bottles.
Nov 6th, 2020
The molded pulp paper bottles include an inner liner that’s extrusion blown of 80% PCR HDPE.
A French Take on Paper Bottles
When this CEO learned of a paper bottle that would both differentiate his new line of household cleaners and be more sustainable, he had to have it for the launch.
Nov 4th, 2020