Counting Down the Top 10 articles of 2020 - #3: Packaging is the Vehicle in Dogwalkers’ Brand Journey

Based on online clicks and unique page views, we are counting down the Top 10 articles of 2020. Join us as we look back at the best of 2020. Matt Reynolds' report on a cannabis brand's exceptional pack redesign landed at #3 on the list.

Dec 29th, 2020

A child-resistant paperboard carton saves space in transport and in retail compared to the incumbent pouch pack. Color coding throughout allows these primary/secondary packaging systems to be universal enough to work in many different markets. Market specific-informational labels, also following the color convention, are added within each market, and color prevents mixups as to variety.

A child-resistant paperboard carton saves space in transport and in retail compared to the incumbent pouch pack. Color coding throughout allows these primary/secondary packaging systems to be universal enough to work in many different markets. Market specific-informational labels, also following the color convention, are added within each market, and color prevents mixups as to variety.

Matt Reynolds reported in January 2020 about a cannabis manufacturer that uniquely uses color to communicate not only to consumers, but also to stakeholders throughout the value chain.

Green Thumb Industries (GTI) is a Chicago-based cannabis cultivator, processor, and dispensary operator, national in scope, that is dedicated to providing dignified access to safe and effective cannabis while giving back to the communities it serves. The company produces all-things cannabis offering brands in all the usual cannabis niches, including recreational edibles, vape cartridges, and pre-rolls, alongside the raw flower. It also operates retail locations for dispensing for medical and adult-use purposes.

In an industry that’s known for upstart brands founded by career changers or cannabis hobbyists seeking to go pro and stake a claim in the “Green Rush,” GTI stands out. It operates like any other CPG or food and beverage brand owner. In fact...

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Nestlé’s Vittel Water Beta Tests Both a Durable Reusable Bottle and a Paper Bottle

Take Five Video: Vittel® mineral water used the Tour de France to test prototypes for two bottle types: One uses a durable plastic outer shell for reusability, the other uses a paper outer shell for easy recycling. Both use thin film inner liners.

Groovy beach vibes and sun-drenched coastal signage inspire the look and feel of packaging for the new Beach St. Vodka Soda beverage.

5 New Beverage Packaging Designs Celebrate Summer

From a soda can that provides access to virtual hip-hop concerts to a tequila seltzer package illustrated to conjure that ‘south of the border vacation’ feel, these recently released package designs celebrate summer togetherness.

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ePac Flexible Packaging Enters into a Global Agreement with Scantrust

ePac Flexible Packaging entered into an agreement with Scantrust to bring smart, connected packaging solutions to brands of all sizes, including small and medium-sized businesses

Sterling Anthony

Packaging Should Star in Brand Licensing Agreements

Packaging’s importance to the brand should be carried over in licensing.

Customized NFC-Enabled Packaging

Toppan Printing integrates NFC tags into packages as part of the structure to enhance security, preserve design quality, and help streamline manufacturing.

Syntegon's checklist for confectionery packaging

Syntegon's checklist for confectionery packaging

Wondering how to select the optimal solution for your specific product and packaging needs? We packed all the important questions for you to consider into a handy Confectionery Packaging Checklist.

Top Shelf, the original line of Real Treat cookies, caters to adult flavor palates. The paperboard hexagon design was inspired by honeycombs.

Real Treat Cookies Cater to Adult Tastes and Niche Market Sales

This specialty cookie brand is using Instagramable package design and organic ingredients to position itself as a premier ‘Top Shelf’ treat while finding unique channels to grow market share beyond retail.

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Burgopak Celebrates Pride Month with Inclusive Gift Card Packaging Design

Gift cards are for all seasons, all occasions, all nations and all people—and for Pride month Burgopak is celebrating inclusivity with its For Everyone campaign.

EmBeba is using a fiber-based, push-up tube for its debut product, Don't Be Rash Diaper Balm.

Diaper Balm Tube Enables Mess-Free Application, Inspires Children’s Creativity

A fully recyclable push-up paperboard tube not only allows both parent and toddler to easily apply product, but also encourages play and can be reused in clever ways.

Both the shampoo and the conditioner in this P&G line have tactile notching to help the visually impaired.

P&G Designs Packaging for the Visually Impaired

Tactile notching on PET bottles of Procter & Gamble’s bio:renew shampoos and conditioners goes a long way toward helping consumers with impaired vision differentiate one product from another.

Dr. R. Andrew Hurley

Taking the Fifth (Panel): Create an Invitation to Engage

Using a fifth-panel carton allows for more space to educate consumers on your product and provides an interactive, sensory experience that can send a powerful message about your brand.

Syntegon's checklist for confectionery packaging

Syntegon's checklist for confectionery packaging

Wondering how to select the optimal solution for your specific product and packaging needs? We packed all the important questions for you to consider into a handy Confectionery Packaging Checklist.

Branding Lessons from Vital Farms’ Fantastic Egg Carton

Packaging is your product’s greatest salesperson. On today's Take Five video, see how ethical food company Vital Farms uses attention-grabbing graphics, sustainable packaging materials, and clever consumer communication tools to elevate its egg packaging.

Schematic for a iPhone starter kit, as imagined by middle schoolers and presented to a packaging professional from Apple.

Middle Schoolers Take on Big Brand Packaging Projects

Challenged to invent packaging systems for the likes of Apple and Ford, these middle schoolers impressed both in the pack designs themselves, and their ability to communicate their reasoning.

Budweiser’s three new limited-edition cans celebrate American freedom, featuring a red, white, and blue design emblazoned with stars and stripes.

Budweiser Busts out Patriotic Cans for ‘Historic Summer’

Beer giant kicks off the summer season with three limited-edition can designs that celebrate American freedom, with a portion of sales being donated to non-profit Folds of Honor.

Short But Important New Allergen Law

Congress made a significant changes to the law, but it’s two pages long.

The Ultra Digital Enhancement press installed at Germany S.A.C.I.A.G. in Paraguay.

Digital Enhancement of Folding Cartons

Scodix, the world’s leading provider of digital enhancement solutions for the graphic arts industry, recently announced that Germany S.A.C.I.A.G has installed a Scodix Ultra Digital Enhancement Press.

Inclusive Packaging

The Unilever brand Degree is introducing a new deodorant product line named Degree Inclusion that seems important to me, and I’ll tell you why.

4sight Inc. Joins Product Ventures

4sight Inc. joins Product Ventures creating a premier structural packaging innovation agency. Stuart Leslie, Founder of 4sight Inc., joins Product Ventures as the new VP of Industrial Design.

Custom actuator on aerosol container appeals to today's consumer.

Hot Shot Insect Killer Gets Custom Actuator

A custom actuator designed specifically for Spectrum Brands’ Home & Garden business unit is a key feature on the firm’s Hot Shot® Ant, Roach & Spider Killer line.

More in Package Design

On the Rocks Product Line

Business is Booming for On the Rocks Ready-to-Drink Cocktail Brand

Spirits-based is one of the fastest growing segments of the US ready-to-drink market, and the OTR premium RTD brand doubled its sales in the first half of 2020.

The stand-cap pouch format clearly differentiates this new honey package.

Stand-cap Pouch Makes 16-oz Honey Pack Stand Out

Nature Nate’s raw and unfiltered honey is now available in a 16-oz no-drip, no-mess, stand-cap pouch, offering consumers an easy-to-squeeze way to enjoy every drop of honey in the container.

The Peach Body Care refill system comes in plastic-free, refillable body lotion and body balm stick formats that utilize clean and vegan formulas with 100% natural fragrances.

Plastic-Free Deodorant & Body Care Refill System Launched

A reusable aluminum case from Grove Collaborative is refilled with deodorant and body care balm sticks, also packaged in aluminum.

A material change allows for a 20% reduction in material usage for HDPE Advil bottles while maintaining all critical performance characteristics of the bottle.

GSK’s Head of Sustainability on Advil Bottles’ 20% Plastic Reduction

The new material will reduce the amount of plastic in the environment by nearly 500,000 pounds. Sarah McDonald: “It was about seven years of work behind the scenes together with our partners on the materials side and on the manufacturing molding side.”

Consumers are telling brands with their wallets that they want the brands to have a stance, to say something, to have an opinion, and to vocalize that opinion in a way that lets them know where they stand.

unPACKED with Packaging World Podcast: Did 2020 Change Packaging Forever?

Listen to the unPACKed with Packaging World podcast for Matt Reynold's take on the seismic shifts in packaging caused by COVID-19 and societal call for social responsibility.

Cacao Water Just Cacao Copy

Innovation/Supply in the Post-Pandemic Era (are we there yet?)

Can the supply of/demand for recycled goods and bio-based materials replace geo-based packaging materials (metal, glass, plastics) without creating bio-based supply choke points?

The stainless steel container for Shell lubricants was designed to be reused up to 100 times, effectively eliminating the need for 100 plastic containers.

Shapely, Reusable Steel Can for Shell Drives Motor Oil First

Shell introduces a two-piece, contemporary stainless steel can for its lubricant products for trial in the Loop reusable shopping platform in France.

Goodpop's New Twin Pops debuted with a packaging redesign.

GoodPop’s Mission: Pledge Good. Do Good. Feel Good.

This good-for-you frozen treat company has refreshed its packaging with a new look that calls attention to its mission to create social and environmental good.

All a gift recipient needs to do is cut a single taped edge of the shipper, and the OPF corrugated case pops open and lays flat to present the gift inside.

Shipper Plays a Starring Role In Progressive Unboxing Experience

A corrugated shipper’s primary job in e-comm is to get its contents to a consumer’s doorstep intact. But this one is able to do so with a bit of theater and flair.

Superfood smoothie maker TUSOL Wellness uses a range of shades directly representing the hero ingredient of each of its individual smoothie sachets.

5 Emerging Trends in E-commerce Package Design

The rise in e-commerce in 2020 forced brands to rethink their package design to connect with consumers outside the retail environment. Here are five design trends that resulted and advice on how to select the style that’s best for your brand.

Injection-molded PP and a unique package closure are keys behind the success of this new product from CleverFoodies.

CleverFoodies Leverages Injection-Molded Package

The five can design finalists.

INX Can Design Contest Voting Now Open

A week-long voting period for the second annual Colored by INX Can Design Contest is now open to the public.