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Global Packaging Outlook: North America

In the United States, the convenience of smaller pack sizes continues to draw high demand, but sustainability also continues to be a major issue, driving innovative materials, new pack types and industry-driven reuse/recycle programs.

Global Packaging Outlook: North America
Global Packaging Outlook: North America

According to “Global Packaging Trends,” a new report compiled by Euromonitor International for PMMI Business Intelligence, two major trends continue to drive packaging in the United States (the leading market shaping trends for North America) – convenience and sustainability.

Packaging across multiple categories such as packaged food, alcoholic and non-alcoholic beverages, and beauty and personal care is being driven by convenience, while the desire for environment sustainability has prompted manufacturers and retailers to use new eco-friendly materials, redesign pack types, and institute promotional programs to encourage reuse of materials. The United States is expected to have a 24.4 billion unit absolute volume growth by 2023.

Across North America, PET bottles accounted for the highest share in the packaging category, posting a CAGR growth of 2.3% over 2013/18, and boosted by the use of PET bottles in the wine and read-to-drink coffee segment. PET bottles are expected to remain dominant in North America over 2018/23, though environmental concerns regarding plastic use among North Americans have led several manufacturers to introduce rPET (recyclable PET). This market is expected to see a 14 billion unit absolute volume growth by 2023.

Within flexible packaging in North America, stand-up pouches accounted for a dynamic CAGR of 7.9% in confectionery packaging in the USA over 2013/18. This category is expected to see continued new product launches with an expected CAGR of 7.1% over 2018/23.

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