The Iconic Woodacity® lipstick is a premium pack designed for minimal impact and maximum consumer engagement. It incorporates Aptar’s Iconic mechanism and offers a smooth, constant, and precise rotation over time. It is reliable and compatible with most filling lines without any adjustments.
The mechanism is contained in a monomaterial casing custom-designed and manufactured by Quadpack, made of 100% certified ash wood from sustainably-managed forests. Wood lends natural beauty and adds a sensory dimension to the pack. The casing opens and closes with a new, yet intuitive gesture. The patented ‘Solo Twist’ system features an oval-shaped interior which ensures that the cap auto-locks on a quarter turn. The twist gesture is a departure from standard click closures, making it fresh and fun.
The lipstick is refillable with ease: consumers simply pull out the used mechanism and snap in the new one. They can also keep various colors and insert the one they want to use, further reducing the pack’s impact.
The entire pack is made in Europe. The mechanism is manufactured by Aptar in Chavanod, France (formerly Aptar Reboul). Aptar Chavanod uses renewable energy, while 95% of production waste is reused or recycled.
The wooden container – with PEFCTM (Programme for the Endorsement of Forest Certification) or FSC® (Forest Stewardship Council) certification on demand – is made at Quadpack’s wood factory in Catalonia, Spain, where a biomass plant converts production waste into energy.