Fresh-Lock® closures, a supplier of reclosable packaging technology, prioritized sustainability for its PACK EXPO exhibit with the premiere of the 8000 Series and the return of the “Freshville” experience on the tradeshow floor.
“Sustainability is more than a fad. It is a consumer demand that brands need to not only recognize but also implement,” says Brad Hansen, President of Presto Specialty Products, a business unit of Reynolds Consumer Products.
Making its PACK EXPO debut, the Fresh-Lock 8000 series was developed to provide brands with a line of sustainable closures for flexible packaging. The line features long-time benefits of Fresh-Lock closures, including ability to maintain freshness, reduce food waste, and provide added convenience for consumers, while also supporting a circular economy through more sustainable solution for CPGs.
In addition to the 8000 Series, the Fresh-Lock PACK EXPO booth featured “Freshville,” a fictional town designed to highlight consumer trends influencing the future of packaging. The persona “Sustainable Stacy” took center stage alongside new and returning faces from the 2018 show. These personas not only highlight consumer wants and needs but also the packaging solutions the Fresh-Lock brand offers, such as the Click ‘N Lock™ sensory zipper, Fresh-Lock particle plow slider, and Child-Guard child-resistant slider.
On Tuesday, Sept. 24, at 1 p.m. on Innovation Stage 2, Chuck Ditter, North American Sales Manager for Fresh-Lock closures and Thomas Morsheimer, Business Development Manager for Fresh-Lock closures will present “Pushing Sustainability Beyond a Buzzword: Packaging that Drives Consumer Action.” The presentation will discuss the role of packaging in educating consumers on brands’ sustainable offerings.