Critical fix for closures triples cleaning product sales

E-commerce home cleaning products finds solutions to leaking bottles and pump dispensers that stick.

A new, stronger spring pump fixed the pump-sticking issues on Branch Basics’ Foaming Wash bottle.
A new, stronger spring pump fixed the pump-sticking issues on Branch Basics’ Foaming Wash bottle.

In early 2018, Branch Basics, an e-commerce company selling green cleaning products, found itself in a sticky situation. Bottles for its number-one seller, The Concentrate, were leaking in transit, while the pump for its Foaming Wash bottle was suffering from sticking issues. The company needed to quickly identify the source of the problems and specify new closures that would get its brand back on track. For this, it worked with Berlin Packaging.

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