World Wide Packaging LLC (WWP) has developed a unique package for lip gloss, dubbed Flip Gloss due to its flip-down top. The wide front of the innovative package allows for a variety of creative branding opportunities, and images can be embossed on the top portion, enabling the product to stand out in the crowded lip gloss space.
The heavy-wall vial bases and absence of threads on Flip Gloss create a very thin, full-size package. The flip-top, which is available with or without an integrated mirror, enables easy removal of the application rod, as the cap is secured when the top is flipped down.
WWP is a leading provider of cosmetic packaging components and plastic tubes. Jim Farley, VP of Global Business Development at WWP, comments: “Flip Gloss is a stellar example of WWP’s ability to differentiate our customers’ products from the competition. Its design is both eye-catching and practical, a reflection of the creativity and engineering prowess consistently demonstrated by the experts at World Wide Packaging.”