New Tool: ProSource
Checkout our packaging and processing solutions finder, ProSource.
Start Your Search

French juice marketer first to use reclosable cap

French juice marketer Les Vergers D'Alsace is the first to use the new resealable and tamper-evident opening device for aseptic brick packs from Tetra Pak (Vernon Hills, IL) called the SpinCap.

Pw 20194 French

Based in Sarre-Union, the beverage company has been using the threaded reclosure feature on 10 Rea brand fruit juices since late last year. The 1-L juice packs sell for about 8FF (US$1.30) the same as the previous package in supermarkets throughout France.

According to marketing director Francois-Xavier Thery, sales of juices in the SpinCap package are up 15% compared to sales a year ago of a conventional 1-L aseptic brick pack. And overall juice sales in France are up only 1%.

The SpinCap permits the packages to be stored horizontally on a refrigerator shelf, even after opening. The new closure is about 10 to 20% more costly than the flip-style fitment.

Les Vergers D'Alsace fills the package on Tetra's blank-fed TBA model that prepunches an 80-mm hole through the paperboard in the top of the package.

In a secondary operation, an injection-molded polypropylene fitment is heat-sealed over the hole. This fitment consists of a spout that remains firmly affixed and a cap for removal. When the consumer twists open the cap, a piece of plastic protruding from the underside of fitment pierces the foil cleanly to provide access to the juice.

Discover Our Content Hub
Access Packaging World's free educational content library!
Unlock Learning Here
Discover Our Content Hub
Test Your Smarts
Take Packaging World's sustainability quiz to prove your knowledge!
Take Quiz
Test Your Smarts