New Tool: ProSource
Check out our packaging and processing solutions finder, ProSource.

Bat-shaped bottle hits test markets

National Beverage Corp. is stepping to the plate with a sports drink that it hopes will drive up sales the way baseball sluggers drive in runs. In April, the Fort Lauderdale, FL-based company began test marketing Louisville Slugger Sports Drink®, a 20-oz beverage sold in four "Power ized®" flavors.

Pw 20454 Nat Bev Coris 8

[Louisville Slugger and Powerized are registered trademarks of Hillerich & Bradsby.] The polyethylene terephthalate bottle's baseball bat shape and colorful full-body shrink label deliver instant recognition for the product, which is currently being tested in select regional markets as well as at Walgreens outlets nationwide. The packaging materials and filling processes used for the product are being tested for usability and long-term viability. The bottle's polyvinyl chloride label is designed to emulate the wood grain of a baseball bat. The PET provides a shatter-proof 38-mm container whose content can be chugged. "Consumers are drawn to the uniqueness of the package," according to the company's promotional literature. "Being first, different, unique and having great-tasting flavors gives the Louisville Slugger Sports Drink an advantage."

How Can You Honor a Leader?
Induction into the Packaging & Processing Hall of Fame is the highest honor in our industry. Submit your leader to be considered for the Class of 2024 now through June 10th. New members will be inducted at PACK EXPO International in Chicago
Read More
How Can You Honor a Leader?
How AI is reshaping CPG manufacturing operations
Today’s CPG companies are faced with mounting challenges in their manufacturing operations. You have the data that could help you, but can you turn that data into knowledge? See how artificial intelligence can help. Learn what’s working for Pfizer, Post, and Smithfield.
Read More
How AI is reshaping CPG manufacturing operations