A company that should have failed three times, according to its CEO & Co-Founder David Simnick, Soapbox is now finding its social mission-oriented personal care products flying off store shelves after getting a package redesign that hits the sweet spot between Millennials’ eagerness to embrace socially-conscious products and their desire for affordable luxury.
In 2010, when Simnick created his first batch of soap products in his kitchen, he wasn’t driven by his love—or knowledge—of personal care products, or even of the consumer packaged goods industry in general. He was inspired by the idea of creating a brand that would give back, one-to-one, hygiene products to those in the greatest need.
