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Seen at NPE2018: Monster Energy uses transparent PET with aluminum top

Migrating away from the company's typical aluminum can format, the Monster Energy's new Hydro energy drink aims for shelf appeal.

Monster Energy Hydro's transparent PET container with aluminum pop-top
Monster Energy Hydro's transparent PET container with aluminum pop-top

Monster Energy, known for energy drinks packaged in aluminum cans, took a different pacakge tack with its new Hydro beverage. The product itself is uncarbonated and lightly flavored, a departure from the original Monster Energy line. The transparent package reflects the clearer, more natural contents. 

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