Continuing with its e-commerce strategy, Diamond Award Finalist Rieke developed its latest polypropylene dispenser pump to address the e-commerce channel challenges of the last mile in terms of leakage. The LDS 2cc ECOM dispensing pump uses patented technology that meets ISTA-6 e-commerce packaging specifications. A range of innovative features including pump to bottle anti-rotation, head unlocking torque, and vent blocking features to ensure no leakage that enables it to withstand the challenges of frequent handling and movement during packing, transportation, and delivery.
The LDS 2cc ECOM also aims to reduce merchandise damage during shipping, which would provide a savings to the e-commerce market channel. Rieke’s LDS 2cc ECOM is available for a variety of applications for the personal care market. In addition, it gives consumers the in-store experience, since it eliminates the need for additional protective packages, such as wrapping paper, bubble wrap and excess material that the consumer would otherwise need to remove. This also helps to reduce processing time and the cost of preparing the package for shipping, while reducing waste.
“Beyond that, we also needed to make sure that our direct customers, the brand owners and CPGs, need only minimal changes to their million-dollar filling lines when moving from a conventional pump to an e-commerce pump,” says Howard Manning, Vice President, Global Product Development & Launch at Rieke. “Whilst there is a demand for e-commerce, we don’t want to completely revolutionize such that it’s a different product that requires a massive capital impact on our direct customers.”
The redesign also seeks to have minimal impact on the end user consumer, as the new dispensing pump is by no means confined to e-commerce—it is equally viable in traditional channels without any tradeoffs in functionality. That means a brand owner can present a consistent product that’s recognizable to consumers whether in a bricks and mortar store or arriving on a doorstep from a fulfillment center. And in presenting an outwardly consistent product, that brand owner will also be able to run product for both channels on the same line without changing over.
“The LDS dispensing pump reduces leakage issues both with brand owners and end consumers, reduces the warranty, and reduces the amount of packaging required, which ultimately helps the brand owners’ reputation,” Manning says. “And thinking beyond the last mile, this design also improves consumer experience throughout the life of the product. The e-commerce channel isn’t just about delivering the product to the end consumer; it includes the end consumer actually using that product and engaging with it in real-life situations, as well
