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Private-Brand Label Design Translated for Kombucha Line

For a new line of seven kombucha drinks in exotic flavors, Fresh Thyme uses packaging graphics that align with its private-label brand while communicating drinks’ health benefits.

Fresh Thyme Farmers Market worked with The Creative on a package design for its new, own-brand Organic Kombucha.
Fresh Thyme Farmers Market worked with The Creative on a package design for its new, own-brand Organic Kombucha.

Fresh Thyme Farmers Market has worked with The Creative Pack to create a fresh, unique design to highlight its new, own-brand Organic Kombucha. Since it is a specialty range rarely seen in private label, it needed to have a design to match. To set Fresh Thyme’s Kombucha apart from branded competitors, The Creative Pack designed the bottles with a bold, energetic, graphic style that highlights the multiple health benefits as well as the one-of-a-kind flavors that are in each sip of Fresh Thyme’s Kombucha.

Among Fresh Thyme’s requirements for the redesign:

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