Using the EasySnacking™ pot from RPC Superfos, health-minded, high dietary fiber cereal Le Petit Déjeuner be enjoyed plain or with milk and eaten directly from the single serving size pack.
“The EasySnacking pot is absolutely cute, convincing and clearly convenient at work, at school, or while on the move,” says Maria Tsakiris, Corporate Marketing Officer at Tsakiris Family. “It sets us apart from our competitors. The small, handy size is new to the market, where cereals traditionally are sold in larger cardboard boxes.”
The product line includes three varieties: whole-wheat morsels with cinnamon, whole-wheat morsels dipped in hazelnut praline, and crunchy whole-wheat pillows with hazelnut filling. Vintage-themed, the pots are decorated using advanced in-mold labelling (IML), which renders high-quality graphics.
Injection molded in polypropylene, the pack features attractive smooth lines and a pleasingly simple design that doesn’t overdo it with extraneous design or features. A convenient spoon is contained in the lid, under a self-adhesive peel-off label, so the pack effectively removes the need for any of cereal’s traditional accouterments. It says to consumers: “Just add milk.”
