Special Ops-tested laundry detergent tub exudes masculinity

Home cleaning products company targeting the specific needs of men selects a rugged container with military-inspired graphics on an in-mold label to introduce its laundry detergent pacs.

The 64-oz stock square PP container with tamper-evident lid holds 31.7 oz of laundry pacs.
The 64-oz stock square PP container with tamper-evident lid holds 31.7 oz of laundry pacs.

For its high-performance laundry detergent tested at a Delta Force training facility, Hero Clean picked packaging equally as rugged when launching its single-dose laundry pacs. Hero Clean was founded to deliver home cleaning products “specifically formulated and fragranced for guys’ gear and homes.”

According to the company, single men make up 47% of the adult male population in the U.S. “Guys have their own deodorants, shampoos, razors, even diet colas—but for cleaning their gear and homes?Nothing.It seems that the major cleaning products companies feel that what is good enough for our mothers’ stuff, is just fine for ours.Seems a little retro to us,” says the company.

The products, including a liquid laundry detergent, all-purpose cleaner, dish and hand soap, and odor eliminator, in addition to the laundry detergent pacs, promise to eliminate the worst-of-the-worst odors, remove just about any type of stain, and bring a new manly scent of juniper to the marketplace.

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