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A cereal that says just add milk

Le Petit Déjeuner cereal from Greek company Tsakiris Family is a premium product that allows consumers to enjoy cereal on the go, without having to carry around a bowl and spoon.

Le Petit Déjeuner cereal from Greek company Tsakiris Family is a premium product that allows consumers to enjoy cereal on the go, without having to carry around a bowl and spoon.
Le Petit Déjeuner cereal from Greek company Tsakiris Family is a premium product that allows consumers to enjoy cereal on the go, without having to carry around a bowl and spoon.

 Using the EasySnacking™ pot from RPC Superfos, health-minded, high dietary fiber cereal Le Petit Déjeuner be enjoyed plain or with milk and eaten directly from the single serving size pack.

“The EasySnacking pot is absolutely cute, convincing and clearly convenient at work, at school, or while on the move,” says Maria Tsakiris, Corporate Marketing Officer at Tsakiris Family. “It sets us apart from our competitors. The small, handy size is new to the market, where cereals traditionally are sold in larger cardboard boxes.”

The product line includes three varieties: whole-wheat morsels with cinnamon, whole-wheat morsels dipped in hazelnut praline, and crunchy whole-wheat pillows with hazelnut filling. Vintage-themed, the pots are decorated using advanced in-mold labelling (IML), which renders high-quality graphics.

Injection molded in polypropylene, the pack features attractive smooth lines and a pleasingly simple design that doesn’t overdo it with extraneous design or features. A convenient spoon is contained in the lid, under a self-adhesive peel-off label, so the pack effectively removes the need for any of cereal’s traditional accouterments. It says to consumers: “Just add milk.”

“We offer delicious cereal snacks in a new and exciting way and the packaging is an essential part of our branding,” explains Maria. “The spoon is lovely and as a whole, the EasySnacking™ pack from RPC Superfos hits the nail on the head.”

The concept of ease and convenience for cereal snacks has resonated not only in Europe but also in China, Taiwan, and South Korea, to which Le Petit Déjeuner in this new format is now exported.

“Simply showing the sample packaging and presenting our concept to our international business partners has proved to be a great door opener,” says Maria.

Founded in 1963 by Maria’s grandfather, Tsakiris Family is a well-known producer and distributor of breakfast cereals and also fresh eggs.

 

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