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Sleek aluminum for Nivea

Nivea, one of the world’s most popular deodorants, has a new look for its female range in a tall, sleek, and shaped aluminum aerosol can.

Tall, sleek aluminum for Nivea brand.
Tall, sleek aluminum for Nivea brand.

The container was designed by Beiersdorf, owner of the Nivea brand, and manufactured by Ardagh Group. The three-year redesign process, one of the most important marketing projects in the brand’s history, has been carefully managed at all stages to meet advanced technical requirements and customer specifications.

A key aspect of the program were the two state-of-the-art multiple-stage necking systems at Ardagh’s specialist aerosol plant in Veenendaal, the Netherlands, to produce the uniquely shaped long sleek can in the most efficient and precise way.

Break out of the ordinary: see what’s new in packaging & processing!
At PACK EXPO Las Vegas, you’ll see machinery in action and new tech from 2,300 suppliers, collaborate with experts and explore transformative solutions. Join us this September to experience a breakthrough in packaging and processing.
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Break out of the ordinary: see what’s new in packaging & processing!
Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
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Conveying Innovations Report