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Kraft Heinz says crack an egg

Kraft Heinz is banking on the allure of convenience in the recent introduction of its newest brand, Just Crack an Egg.

Just Crack an Egg line from Kraft Heinz is all about convenience.
Just Crack an Egg line from Kraft Heinz is all about convenience.

The Chicago-based firm says this is the first product on the market that offers consumers a hot, savory egg scramble in under two minutes, just by adding one fresh egg. With a combination of convenience, freshness, and great taste, Just Crack an Egg is an attractive breakfast option for Americans with on-the-go lifestyles.

Each individual serving cup contains a combination of diced vegetables, Oscar Mayer breakfast meat, Kraft Natural Cheese shreds, and Ore-Ida potatoes. All the consumer need do is add a fresh egg, stir it up, and microwave for a hot and convenient breakfast – all in under two minutes. Just Crack an Egg comes in four varieties, including:

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