The Packaging Conference answers, 'What's new?'

Annual event continues tradition of hosting new innovation, with this year's agenda including bottle-to-bottle recycling, shaped aluminum bottles, form/fill technology, and handled PET containers.

uShape technology creates aluminum bottles with shapes previously possible only with PET.
uShape technology creates aluminum bottles with shapes previously possible only with PET.

If you like learning about innovative new packaging technologies on the cusp of commercialization or those making a splash on-shelf, The Packaging Conference has become the event to attend each year. The 2018 edition, held in Orlando in February, featured news on the commercialization of a form/fill technology that TPC has followed for several years, an innovation that makes possible a handled PET container, a new aluminum technology where bottles are blow-molded into shapes previously only possible with PET, and a new bottle-to-bottle recycling process.

The conference is organized by PTI, formerly Plastic Technologies, Inc., and SPA-CCI. A source for breaking news on the packaging industry, TPC had some news of its own this year: Peter J. Fahnenbruch, Business Manager for PETnology/tecPET GmbH announced that TPC and PETnology will be partnering to present the first edition of PETnology Americas 2018, June 25-26, in Atlanta.

Hand-soap bottle first to use form/fill process
Since 2015, LiquiForm Group® LLC has been a part of the TPC agenda, providing updates on its progress toward commercialization. So, it was only fitting that at this year’s event, Saxena Ashish, Vice President and General Manager of LiquiForm, should unveil the first commercial package made with the form/fill process. While Saxena did not reveal the name of the end user, a press release issued the following day provided details on the package, a 12-oz PET bottle for the Nature’s Promise brand of hand soap.

The package was produced on a proprietary, Amcor-built machine powered by the LiquiForm process. Says Amcor, the new machine is the industry’s first manufacturing unit to successfully use LiquiForm. At PACK EXPO Las Vegas 2017, Amcor Limited, the parent company of LiquiForm Group, shared that it had also licensed the technology to four other OEMs and converters to move it forward more rapidly. These include Sidel, KHS Corpoplast, Krones, and Japanese converter Yoshina Kogyosho Co.

For the Nature’s Promise bottle Amcor partnered with GreenBlendz, a Michigan-based co-packer and developer of private-label, environmentally-friendly consumer products. The bottle, which contains 50% post-consumer recycled content, is a drop-in replacement for the former Nature’s Promise container and uses the existing closure and label.

Said Steve Berry, founder and COO of GreenBlendz, in the announcement on the launch, “We’re excited to be a partner in the commercial validation of such a highly sustainable manufacturing process. LiquiForm technology delivers enormous efficiencies throughout the supply chain and improves the industry’s carbon footprint.”

LiquiForm technology uses the packaged product instead of compressed air to simultaneously form and fill containers. In this case, the hand soap essentially forms its own rigid PET container. By combining the forming and filling into one step, the process eliminates costs associated with the equipment and energy of the traditional blow-molding process along with the handling, transport, and warehousing of empty containers.

“LiquiForm has the potential to revolutionize the filling and packaging industries with a more flexible, efficient, and sustainable supply chain,” said Ann O’Hara, Vice President and General Manager of Amcor Rigid Plastics’ Diversified Products Division in the announcement. “The development and launch of the first commercial manufacturing machine and the introduction of the first commercial product represent two major milestones for the LiquiForm technology.”

According to Amcor, the forming of bottles with the LiquiForm process also opens new pathways toward lighter, more sustainable packaging. Lighter-weight containers, achieved through improved consistency in wall thickness, combined with a reduction in the transport of empty containers, reduces environmental emissions and lowers the carbon footprint. The LiquiForm process also offers the potential to reconfigure supply chains and move packaging closer to the market, resulting in strong logistical benefits and further carbon footprint reductions.

Explained Saxena, LiquiForm has worked with most standard resins, as well as most stock preforms, without issue. The process has also been used with a range of product viscosities, including a thick conditioner. “We continue to do more and more work to push the boundaries to make the technology fit for all packages and applications,” he said. “But the good news is that we haven’t hit a wall yet. Our aim is to do even smaller and larger packages.”

As predicted by O’Hara at TPC 2015, commercial momentum for the LiquiForm process is now underway and accelerating. “Interest from Fortune 500 companies is growing by leaps and bounds,” said Saxena. “Almost all of them come away with the impression that liquid forms better than air.”

PET container with integrated handle available in 2-L

They said it couldn’t be done. But Pretium Packaging proved them wrong, launching the first PET container with integrated handle in summer 2017. At TPC, Pretium announced it has added another size, a 2-L version, to its existing 64-oz SureHandle™ PET container platform.

At TPC, Pretium President & CEO Paul Kayser spoke on the genesis of the handled container, which uses technology from Practically Impossible Labs. Pretium is one of the largest custom blow molders in the country. Said Kayser, “We try to anticipate market needs and look for technology platforms to be able to deliver market solutions.”

He added that Pretium is especially interested in creating disruptive technologies. To be disruptive, he said, a technology must achieve certain objectives. Among them:

  • Shelf-differentiating
  • Convenient
  • Portable
  • Attractive
  • Able to go in the recycling stream
  • User friendly
  • Customizable to meet brand goals and market demands

“I believe we have achieved all of this with SureHandle,” said Kayser.

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