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Bath cupcakes blend trends

This personal care product manufacturer shifted package design and structure to accommodate both a new product, and a new channel.

Sky Organics Bath Bomb Cakes
Sky Organics Bath Bomb Cakes

Sky Organics, Miami Beach, FL, produces certified organic personal care products in the oils, butters, beauty, and bath accessories niche. A line that caught national retailers’ attention, called Bath Bombs, combined aromatics and fizzy factors for a fragrant bath. Amazon and Walmart were impressed and began selling the product in their channels. Packaging for this product cleverly mimicked a somewhat sinister crate of dynamite, which was robust enough for Amazon’s e-commerce shipping needs and Walmart’s inventory and shelving needs.

To follow up on this success, Sky Organics’ owners, Steven and Dean Neiger, created a variation of the Bath Bomb product in the size and shape of a large, colorful cupcake. The bath cupcake has two parts: The upper frosting portion twists off from the bottom cake, and each is used differently in the tub. The upper portion forms bubbles under the tap, the bottom—made from the same material as the original Bath Bomb—releases fragrance and oils in the bathwater. The company floated a prototype of what it called the Bath Bomb Cake, and Walmart wanted to sell it.

The Neigers realized that the packaging would have to change. Given how fast Walmart moves, Sky Organics didn’t have much time to hone a new package design on Amazon or on its own website. They also recognized that e-commerce wasn’t the same as retail. This wasn’t necessary on Amazon, where people might buy the product before seeing the packaging. Walmart customers would need to see the photogenic product inside the packaging as it sat on the shelf.

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