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Stainless steel can captures nostalgia of moonshine whiskey

Stillhouse Whiskey Co. introduces its line of 100% clear corn whiskey in a flask-like, bright-red metal can with vintage graphics that taps into consumers’ desire for nostalgia.

Pw 175369 Stillhouse Web

The latest edition to the growing trend toward moonshine-style spirits, Stillhouse 100% clear corn whiskey from Stillhouse Spirits Co. of Louisville “takes whiskey where glass can’t go.” The product, in one Original and five flavored varieties, is packaged in a first-of-its kind, fire engine-red metal can with vintage-style graphics.

“‘Throwback’ concepts are of the moment, and moonshine is no different,” says Stillhouse founder and CEO Brad Beckerman. “In search for authenticity, consumers are now more than ever connecting with products that appeal to a certain nostalgia. Stillhouse pays homage to the original entrepreneurs and hustlers—the moonshiners—by cutting against the grain to craft a spirit that goes beyond its origins.”

As Beckerman explains, Stillhouse whisky is made from a proprietary mash and is distilled in authentic copper whiskey stills. It is then charcoal-filtered, as opposed to aged in wooden barrels like traditional whiskeys, for superior quality and taste.

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