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Chocotubs dazzle Brazilians

Hershey's introduced its popular 39-g package of Chocotubs into the Brazilian market this past spring.

Chocotubs arrive in the Brazilian marketplace.
Chocotubs arrive in the Brazilian marketplace.

In doing so, the Hershey, PA-based firm decided to go for in-mold label packaging with labels from Verstraete. “This handy, attractive snack pack contains crunchy cookies and s amooth, creamy chocolate dip,” says Ana Fontes, Hershey’s R&D Manager in Brazil. “The package had to be an eye-catcher on store shelves while creating real added value. We wanted to bring innovations to the growing on-the-go market. That’s why we chose IML packaging.”

The Chocotubs pack was the winner in the “Sweets and desserts packaging” category of the packaging competition sponsored by ABRE, the Brazilian packaging association. The producer of the package is Plast & Pack Injection Moulding, whose Ricardo Bruni, General Manager, had this to say: “We know we can rely on Verstraete IML for top-quality IML labels. Thanks to their know-how, we were able to make a success of this technically complex project for Hershey’s Brazil.

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