Ball Corp. and Henkel Beauty Care have introduced an even lighter-weight iteration of ReAl, Ball’s technology utilizing recycled aluminum to create a metal alloy that exhibits increased strength and allows weight reduction of the container without affecting package integrity.
The original ReAl launch in 2014, which replaced the standard aluminum aerosol can for Henkel’s Fa beauty care brand, included 25% recycled material to yield an 11% lighter package.The newest iteration contains comparable recycled material, and the package is now 15% lighter than the standard aluminum aerosol can.Ball is working to achieve even further lightweighting in the future.
For a 150- and 200-mL sized can, Henkel’s Fa is now the lightest commercially available can in the market.By utilizing the lighter weight ReAl technology, Ball estimates a product carbon footprint reduction of 12%, which saves the equivalent greenhouse gases emitted by a vehicle driving around the earth more than a thousand times (based on estimated annual volumes supplied). Additionally, despite the increased alloy strength, Ball successfully developed a container with a deep shape to produce a can with a distinctive shelf presence.
