Seventh Generation package is 'display-worthy'

When Seventh Generation redesigned the packaging for its line of four hand-wash products to make it more appealing for consumers’ counters, it saw sales double.

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Seventh Generation has introduced new packaging for its line of hand-wash products and saw sales double almost overnight.

“We always knew package design was important to consumers when it comes to hand wash because it’s on display and part of their home decor,” says Joey Bergstein, CMO at Seventh Generation, “but we were still blown away to see how much they loved these new bottles. We’re actually having trouble keeping them in stock.”

The new packaging was designed by NYC-based Beardwood&Co., a branding firm with experience in beauty and personal care brands. “Seventh Generation asked us to design packaging that is true to their brand mission and beautiful enough to earn a place on the kitchen counter or bathroom vanity,” says Julia Beardwood, Partner at Beardwood&Co. “Clear recyclable bottles allow people to see the natural tint of the product inside, and the imagery around the outside reinforces the simple goodness of the formulas. It’s an irresistible combination of product and design working together to win people over.”

The Seventh Generation hand wash line consists of four products: Free & Clean, Mandarin & Grapefruit, Lavender Flower, and Purely Clean.

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