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Seventh Generation package is 'display-worthy'

When Seventh Generation redesigned the packaging for its line of four hand-wash products to make it more appealing for consumers’ counters, it saw sales double.

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Seventh Generation has introduced new packaging for its line of hand-wash products and saw sales double almost overnight.

“We always knew package design was important to consumers when it comes to hand wash because it’s on display and part of their home decor,” says Joey Bergstein, CMO at Seventh Generation, “but we were still blown away to see how much they loved these new bottles. We’re actually having trouble keeping them in stock.”

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