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More from Beardwood & Co.
Materials & containers
Sabra brings a fresh look to the table
Hummus category leader redesigns the packaging graphics for its dip containers to emphasize the brand’s plant-based ingredients, while making its 50 SKUs easier to shop on shelf.
Materials & containers
Seventh Generation package is 'display-worthy'
When Seventh Generation redesigned the packaging for its line of four hand-wash products to make it more appealing for consumers’ counters, it saw sales double.
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Bottle true to moonshine's roots
Profiled on reality show “Moonshiners,” Tim Smith’s Climax Moonshine whiskey goes legit, launching in a bottle that reflects his unique story and the culture of moonshining.
Materials & containers
SURE rebrand commits to female audience
An aging deodorant brand is revitalized with a curvy, custom cap and cool, sophisticated color tones designed to appeal to a female audience and convey product strength.
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Elegant simplicity defines new tea line
A new line of specialty teas introduced to the U.S. market from Israel uses sophisticated graphics that focus on the indulgent and soothing experience of tea drinking.
Materials & containers
HONEST Fizz artwork offers 'a serving of fun'
Packaging for new HONEST Fizz, a line of naturally sweetened sodas from Honest Tea, uses whimsical product shots and lots of bubbles to convey fun and effervescence.
Materials & containers
Simple hair care for all reflected in redesign for PERT
Bold label graphics refresh for first 2-in-1 shampoo/conditioner product helps PERT Plus establish itself as a simple hair-care solution in a sea of micro-segmented products.
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Package Design Workshop Video Shorts: Elements of edgy packaging
What gives some package designs their edge? Is it their quirkiness? Their rule-breaking formats? Sarah Williams creative director of Beardwood & Co. attempts to answer these questions while presenting some examples of successful packages with an edge.
