To break into the North American market with its line of Signature Collection teas, Israel-based Wissotzky Tea relied on the help of U.S. companies Beardwood&Co. and The Green Seed Group to guide its brand strategy and create packaging that appealed to U.S. consumers’ growing interest in specialty teas. A family-owned company established more than 150 years ago, Wissotzky Tea is known for its exceptional quality blends among tea connoisseurs worldwide.
“Wissotzky Tea has delicious blends and an authentic heritage story,” says Julia Beardwood, founder of brand and innovation firm Beardwood&Co. “The challenge was how to best tell their story to U.S. tea drinkers and help the brand stand out in a crowded category. We discovered that American tea lovers were impressed by the true history of a family of tea connoisseurs that has been creating outstanding teas since 1849.”
