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Bottle true to moonshine's roots

Profiled on reality show “Moonshiners,” Tim Smith’s Climax Moonshine whiskey goes legit, launching in a bottle that reflects his unique story and the culture of moonshining.

Pw 60628 Climax Bottles 3 Angles

To bring Discovery Channel reality star Tim Smith’s moonshine beyond it’s Climax, VA, roots and to the retail market, Beardwood&Co. has developed packaging that speaks to Smith’s backwoods moonshine-making experience. Smith has gained fame in the show, “Moonshiners,” which tells the stories of “shiners” who still engage in the age-old illegal practice of distilling whiskey.

Making Smith’s whiskey legit, Prost Beverage Co., Fort Pierce, FL, licensed the rights in 2013 to develop a legal moonshine brand faithful to Smith’s recipe of pot-distilled corn, rye, and barley malt mash for a 90-proof spirit under the Climax name. To convey the authenticity of the brand through packaging, Beardwood called on aspects of Smith’s life as well as elements that harken back to the handcrafted nature of moonshine.

“First and foremost, Tim wanted to make sure that the brand represented him and his recipe in an authentic way,” says Beardwood Senior Brand Strategist Sadie Dyer. “There are three generations of moonshine-making experience in every bottle, and we needed to portray that. But he also realized that the shelf is crowed, and Tim wanted to ensure that the packaging would be noticeable among the competition and draw you in from several feet away.”

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