Sports drink bottle redesign wins accolades

Since the project targeted active, athletic consumers, ScorCreative explored silhouettes that communicated fitness, and were lean and svelte in form. Gender-neutral designs were developed, conveying movement and energy. Most importantly, ScorCreative incorporated panels that currently serve no performance function since the product is cold-filled. But if the brand gains traction and increases volume, Moyal believes the panels can absorb vacuum if the product ever moves to a hot-fill process.

To make the package cost-effective and quick to implement, ScorCreative ensured that the design was compatible with existing preforms. The new Hoist bottle is designed to run on existing filling lines with minimal changeover.

The injection/stretch blow-molded bottle features a 38-mm finish and partial shrink-wrap label. Hoist premium hydration—available in Starfruit, Strawberry Lemonade, and Orange—will be commercially availableat retail storesin theMidwest and Southwest.