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Sleeves make big noise for small pack

High-impact shrink sleeves are helping to maximize on-shelf presence in the UK for packs of the innovative Robinsons Squash’d super-concentrated squash drink.

Stunning graphics provide irresistible shelf presence.
Stunning graphics provide irresistible shelf presence.

Designed for on the go, in the office, or at home, the compact 7cm high bottle of Robinsons Squash’d contains 66 mL of liquid and can be held in the palm of a hand.  But it’s capable of making the same amount of squash as a standard 1-L bottle.  The pack can be carried in a pocket or handbag and squeezed to add the squash to a glass or bottle to make a drink.  If features a valve and flip-top cap to avoid spills.

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