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HONEST Fizz artwork offers 'a serving of fun'

Packaging for new HONEST Fizz, a line of naturally sweetened sodas from Honest Tea, uses whimsical product shots and lots of bubbles to convey fun and effervescence.

Pw 51332 Honest Web

Fun, fruity, and fizzy. Those are the descriptors that come to mind when looking at the delightfully decorated packages for a new line of naturally sweetened sodas from Honest Tea. Launched nationwide in natural food stores in March, HONEST Fizz in four flavors, described by Honest Tea as “so-da-lightful,” follows the organic beverage company’s formula of refreshing simplicity, with zero sugar, zero calories, and a bit of bubbles.

For graphic design of the new line, Bethesda, MD-based Honest Tea partnered with brand and innovation firm Beardwood&Co. The canvas for the design was a slim, 12-oz aluminum can, held in a 6-pack paperboard carton. Graphics incorporate the recognizable clean, white background and the all-caps HONEST logo that are used for the majority of Honest Tea’s offerings, including HONEST Ade, Splash, Tea (in PET), and Kids.

Says Honest Tea vice president of marketing Peter Kaye, “The collaboration between our in-house creative team and Beardwood resulted in a clear and clever design that fits with the rest of our portfolio of brands and really stands out on retail shelves.”

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