Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Simple hair care for all reflected in redesign for PERT

Bold label graphics refresh for first 2-in-1 shampoo/conditioner product helps PERT Plus establish itself as a simple hair-care solution in a sea of micro-segmented products.

Pw 40327 Pert Images Hires

A shampoo and conditioner in one product for use by all family members is an unusual find in the hair-care category, whose retail shelves are typically cluttered with countless brands and product variations, micro-segmented to appeal to a range of demographics, hair types, and need states. While PERT Plus, introduced in 1987 as the first 2-in-1 shampoo/conditioner on the market, can claim this unique distinction, until recently its on-shelf presence was less than stand-out.

Says Ryan Lynch, managing partner of brand and innovation firm Beardwood&Co., “It looked and felt dated on the shelf. It was recessive, and consumers weren’t considering it or picking it up.” But a bold new brand identity developed by Beardwood&Co. for brand owner Idelle Labs now has the product popping off the shelves.

“The new PERT Plus packaging is ‘refreshingly simple,’ just like the product itself,” says Beardwood&Co. partner and creative director Sarah Williams. “It has grab-and-go appeal at shelf that parents can feel great about bringing home to the family.”

Researched List: Engineering Services Firms
Looking for engineering services? Our curated list features 100+ companies specializing in civil, process, structural, and electrical engineering. Many also offer construction, design, and architecture services. Download to access company names, markets served, key services, contact information, and more!
Download Now
Researched List: Engineering Services Firms
Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
Take me there
Conveying Innovations Report